The backbone of any business is new clients, and that holds just as true for chiropractic practices and thier patients. In fact, the number one predictor of a DC’s success is their ability to attract new patients, encourage existing patients to come back in, and market their services. However, there are so many ways you can do that, from social media to websites, hosting Patient Appreciation Days to paid ads, and the old fallback, handwritten notes to patients.
So, as a (very) busy DC or office manager with limited time and resources, which marketing tasks are most important?
We compiled information from a variety of credible sources like white pages, special reports, industry data, etc. to bring you this illustration, The Spectrum of Chiropractic Marketing.
There are several factors that go into this graph, as we rate each marketing category based on ROI, effectiveness, speed of results, ease to implement, and much more.
The takeaway should be that there is no ONE right way to market, but a combination or healthy balance of effective strategies will ensure that your practice is firing on all cylinders – and bringing in plenty of new patients.
These also aren’t mutually exclusive, as someone who comes in because they saw your sign somewhere may soon become a loyal patient and refer you their family and friends.
The goals, therefore, should always be to move people up the spectrum, from the impersonal and chance first exposure to a warm, personal relationship where they are a lifelong advocate for your services.
We’ve written plenty about chiropractic marketing and many of these avenues in the past, but please contact us if you have any questions at all, or if something is really working well for you!
Legend:
1. Walk by/signage
Your practice storefront, billboards, etc.
2. Traditional paid ads
Phone books, directories, print ads, mailers, etc.
3. Authority content
Blogging, books, reports, press, etc.
4. Online marketing
Social media, email marketing, YouTube, etc.
5. GMB & Local
Having a Google My Business page and populating it with great content is one of the most effective new ways to promote your practice!
6. Reviews
Fostering and sharing Yelp, Google, and online reviews
7. Healthcare Prof.
Referrals from another health care professional like an MD or therapist, etc.
8. B2B
Business to Business referrals, possibly from an insurance company, massage therapist, or even a business networking group you belong to.
9. Outreach
Education, speaking, appearances, fairs, festivals, fun runs, and other community outreach.
10. Personal touch
Birthday cards, holiday cards, Patient Appreciation Days, holiday parties, etc.
11. Referral
Word of mouth referrals from patients and friends.
12. Return patients
Reaching out to your past and current patients is always the most economical way to get new business!
There are several factors that go into this graph, as we rate each marketing category based on ROI, effectiveness, speed of results, ease to implement, and much more.
The takeaway should be that there is no ONE right way to market, but a combination or healthy balance of effective strategies will ensure that your practice is firing on all cylinders – and bringing in plenty of new patients.
These also aren’t mutually exclusive, as someone who comes in because they saw your sign somewhere may soon become a loyal patient and refer you their family and friends.
The goals, therefore, should always be to move people up the spectrum, from the impersonal and chance first exposure to a warm, personal relationship where they are a lifelong advocate for your services.
We’ve written plenty about chiropractic marketing and many of these avenues in the past, but please contact us if you have any questions at all, or if something is really working well for you!
Legend:
1. Walk by/signage
Your practice storefront, billboards, etc.
2. Traditional paid ads
Phone books, directories, print ads, mailers, etc.
3. Authority content
Blogging, books, reports, press, etc.
4. Online marketing
Social media, email marketing, YouTube, etc.
5. GMB & Local
Having a Google My Business page and populating it with great content is one of the most effective new ways to promote your practice!
6. Reviews
Fostering and sharing Yelp, Google, and online reviews
7. Healthcare Prof.
Referrals from another health care professional like an MD or therapist, etc.
8. B2B
Business to Business referrals, possibly from an insurance company, massage therapist, or even a business networking group you belong to.
9. Outreach
Education, speaking, appearances, fairs, festivals, fun runs, and other community outreach.
10. Personal touch
Birthday cards, holiday cards, Patient Appreciation Days, holiday parties, etc.
11. Referral
Word of mouth referrals from patients and friends.
12. Return patients
Reaching out to your past and current patients is always the most economical way to get new business!
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