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15 Time management tips that are pure gold for chiropractors!

6/25/2018

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There are 84,600 exactly 7 days, 168 hours, 10,080 minutes and 604,800 seconds in every week. And while we all have the same amount of time and operate by the same clock, for many of us, it feels like there just in never enough time in the day.

Chiropractors, especially experienced days that fly by way too quickly, faced with never ending responsibilities of taking care of patients, handling staff, trying to grow the practice…and balancing family, fitness, and personal time.
 
But with some conscious planning, organization, and honest self-analysis, we can all manage our time better, freeing up more much-needed free time AND getting better results in our practice.
 
Here are 15 tips that are pure gold for chiropractors who want to better manage their time:
 
Analyze Your Current Time Use
Just like carefully recording every single dollar you spend when you’re trying to budget, take a few weeks to account for and analyze your daily time usage. Carry a small notebook or document your time expenditures on your phone (there are also great free time-usage apps). 
 
Classify and analyze
Once you have an accurate picture of how each and every moment is used during your typical day, go through and add up each time, including little things like lunches, errands, driving time, and all of the work tasks you perform, no matter how menial. List them all by total time allocated per week and I guarantee you’ll be shocked!
 
Put a Dollar Value On Your Time
Monetizing the value of your time is an incredibly powerful step in this process. As a chiropractor, how much is each hour of your workday worth? $100? $200? $400? Don’t value your time based on speculation but based on the number of hours you work each week in relation to your net personal income. Once you have this baseline number, you’ll forever view your time as a certain dollar figure – and de-prioritize, delegate, or out-source any tasks that fall below that line. 
 
Now, on a separate spreadsheet or list, write down how much income you’d actually like to earn. Break this number down per day and hour and see how much your time needs to be worth – how much you generate for the practice, then gross and net for you, personally, in order to reach that goal.
 
“Code” your activities and prioritize
Take the list you made of your time per week broken down into chunks (step #2) and then go through and put it in order of priority for generating income for your practice. You’ll probably find that some tasks or actions take up a lot of time but aren’t necessarily income-generating priorities. Circle those in red pen because those are the things we’re going to fix! 
 
You should also assign each of these classifications a dollar value based on the income they generate. (Notice that this is all about results and the bottom line!) If these items fall below the time-value of your hour we determined before (and the value you would like to achieve per hour) then we’re going to reallocate your schedule accordingly.
 
Make wise use of down time 
Now that you’re tracking how you spend your time, take note of the wasted “black holes” in your schedule – like in the car during commutes, canceled or late patient appointments, etc. Make great use of that time by having audio books prepared in your car, a call sheet to network (hands-free while driving, please) and other important tasks that can be picked up on the fly.
 
Don’t multitask
In our super busy days, it may be tempting to kill two (or three or four!) birds with one stone, so to speak, by multitasking. However, multitasking has been proven to actually cost you more time in the long run and diminish your effectiveness at completing any task correctly. In fact, the Psychonomic Bulletin and Review showed that only about 2.5% of people are able to effectively multi-task and still function correctly. 

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Look for part two of this blog, when we cover the next 9 items on our list of 15 time management tips!

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Blogging for Chiros; Maintaining a blog regularly will help grow your practice…and your bottom line.

6/18/2018

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For chiropractors, attracting people to your website, social media platforms, and making a great first impression is crucial, and there’s no better way to do that than blogging. When people see an interesting blog they click on it, read, share via social media, and tell their friends. 
 
Your audience also wants to hear from you on a regular basis with information and analysis that's substantive, and that's where a blog comes in. By writing blogs that educate, inform, discuss options and benefits, and cover industry news, you’ll soon become the trusted go-to authority for all things related to chiropractic, health, and wellness.
 
A blog can go viral any time – resulting in hundreds (or even thousands!) of people on your site and exposed to your service. Of course, you can’t predict when a blog will hit it big, but we will see a steady rise in reach and sales as our blog gains momentum. 
 
Google’s love affair with blogs.
 
Search engines like Google are always looking for fresh, organic, and helpful content that holds certain keywords. That’s exactly what your potential new patients are searching, too, and where you’ll soon appear high in the rankings. 
 
Do search engine rankings really make that much of a difference for chiropractors? In fact, if your practice listing appears in the top three search results for your local area on Google, you’ll receive 47-times more clicks, contacts, and potential appointments than those practices that appear on page two of that search query.
 
Why blogging? 
 
Studies show that if you blog consistently, your website and social media pages will receive 55% more visitors and 88% more potential new patient leads than DCs in your area who don’t blog. Likewise, 78% of business owners that blog regularly have acquired at least one client/patient from that blog, and 90% of U.S. consumers say that health and wellness blogs are useful. 
 
 Here are some statistics about blogging and social media marketing that may turn your head: 
 
•          94% of consumers have searched online for information about products or services before making a purchase. 
•          81% of U.S. online consumers trust information and advice from blogs. 
•          61% of U.S. online consumers have purchased something due to a recommendation from a blog.   
•          92% of consumers trust peer recommendations (the goal of blogging and social media engagement) while only 53% trust content that you create and post on your web pages. 
•          Companies that post upwards of 20 times or more per month see five times as much traffic, as opposed to those who blog less than five times a month or less. 
•          Small businesses that embrace blogging see 126% more growth in terms of leads than those that don't blog. 
•          After reading custom content and learning more about a company, 60% of customers feel more positive. 
 
What a blogging campaign will accomplish for your chiropractic practice:
 
The first, second, and third goal of any blogging campaign is to bring in new patients! So, how will blogging do that? 
 
1. Gain brand awareness (who we are, how we’re different, what we stand for, the user experience, etc.) 
2. Grow familiarity, comfort, and TRUST – the most valuable commodity. 
3. Bring humanity and personality to your practice – show people you care. 
4.         Tell your unique story (why you became a chiropractor, why you are passionate about it, what you and your practice do differently, etc.), and also the stories (before and after) of your patients. 
5.         Build a sense of community. 
6.         Elicit new testimonials and positive reviews on Google, Facebook, and Yelp. 
7.         Answer questions and address any obstacles to using your service. 
 
Laser-focused on your target market,
We can reach your ideal demographic with laser focus through our blog by writing about the lifestyle issues, topics, interests, and values they hold dear. Additionally, we can reach our specified audience geographically, by city (because that’s where your patients will come from), or even by neighborhood, via keywords and topics. 
 
What should you cover in your blogs?
  • Write about the topics that your target market cares about. 
  • Provide value and satisfy needs, which included pain management for chiropractors.  
  • You should also cover news from your field, patient testimonials, common questions, interesting facts, and other general content revolving around chiropractic, health, and wellness, as well as sharing specials, promotions, and events.
  • Photos, videos, infographics, surveys, questions, and polls can all be included in your blogs to engage your audience and elicit feedback. 
 
Help those who are helping you!
Do you have an insurance company or even MD that consistently refers you new patients? Use your blog as a venue to reward the great people who are helping you (or those you just believe in). Why not write a blog that serves as a quick profile on them, their story, and services, too? Or, interview someone notable and respected in the field, instantly attaching your name to their brand. They’ll appreciate the gesture - and probably reciprocate with more patient referrals! 
 
Opportunities.
A great chiropractic blog opens up a plethora of opportunities to promote your services and your practice. For instance, you can easily gain local media attention and start being quoted in the local paper, radio show, or on TV. 
 
As a now well-documented authoritative voice on the subject, you will also inevitably be asked to speak for companies, organizations, and events.
 
There’s even another great idea I highly recommend: collect all of your blogs after a while and use them as the content for your first book, which can be self-published and sold, if you wish.
 
A final note on blogging for chiros.
Your practice may be active on social media, so you think you have all of the online marketing boxes checked, but that’s just a fraction of what you should be doing. For instance, too often, chiropractors (or their staff) only post links to content on someone else's website, page, or blog. But that doesn’t lead people back to YOUR blog or website, nor does it boost your ranking in the search engines or establish your credibility.
 
Instead, it's critical that you write and produce your own blog. Of course, you’re busy enough as it is, so there are great marketing companies that can do it for you for a surprisingly-affordable price.

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Why chiropractors need coaching to realize their potential.

6/13/2018

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No matter who you are and where you are in life, you can be better with the help of coaching. Yes, that includes chiropractors! 
 
If you’re a newly graduated chiropractor or in business for less than two years, take an honest look at the statistics. The number of chiropractors that end up going out of business or making a near-minimum wage salary at the start of their careers is shocking. Congrats on your getting your nicely framed degree but now your real education begins – but the good news is that you and only you control your destiny if you enlist a coach. 
 
And if your practice is doing OK now, imagine what you could do if we unlocked your potential by utilizing coaching? Do you want to be a starter or an all-star? 
 
Envision your realistic ceiling for your business’s success. What does it look like? Now ball that up and throw it in the trash, because that’s just a start – not even close to what you’re capable of. 
 
To be clear, coaching isn’t a substitute for hard work and commitment. It’s not a magic formula that launches you to the top overnight. What coaching will do is part the clouds so you finally have a clear view of the horizon. For the first time, you’ll see clearly where you want to go, how to get there, and what pitfalls and rest stops are in front of you along the way.
 
You can be the best chiropractor in the world and still go out of business because you’re not also a great entrepreneur. Negotiating a lease, hiring CAs and staff, cash flow management, marketing for new clients, implementing systems and organizational policies - and keeping your head on straight so you still love what you do and feel lucky every morning – are just a few of the hundreds of tasks you’ll have to deal with as a chiropractor. 
 
Oprah Winfrey (and the billion-dollar media brand known only as “Oprah,”) has relied on a personal life coach named Martha Beck for 25 years. Oprah credits Beck’s coaching as one of the reasons she’s been able to reach such heights while also staying on track and achieving happiness in her personal life.  
 
In his prime, Tiger Woods was the not only the best golfer in the world but on track to become one of the all-time greats and shatter every golfing record. Despite the fact that there wasn't one single person on the planet who could beat him at a round of golf, he spent more than one million dollars every year JUST ON HIS SWING COACH, not to mention fitness and nutrition coaches, life coaching, and more.
 
The fastest man in the world, Usain Bolt, goes to a sports psychologist coach just to hone the mental side of his game, in hopes that an investment in coaching can help optimize his performance and shave just a microsecond off of his record times.
 
Tennis great Andre Agassi was #126 in the world and floundering before he hired a new coach, who ignited his passion and whipped his butt into shape to see him rise to #1 ranking and multiple Grand Slam titles. 
 
The mega-band Metallica was rapidly going down the road to a breakup and probable end of their careers, like so many other bands. That is until they hired a coach, Phil Towle, that kept them together, getting along and having fun again, and making some of the best music of their lives. 
 
While Lebron James’ team of coaches, mentors, and advisors helped him not only become the best player in basketball but land a billion-dollar-plus lifetime endorsement deal with Nike. In fact, Lebron often goes to Warren Buffet for financial advice and coaching!
 
Self-help guru Tony Robbins is a world-renowned coach, working with Leonardo DiCaprio while he filmed the Oscar-winning The Revenant, President Bill Clinton while he was in office and had to make crucial pressurized decisions, and  thousands of top business people, celebrities, and athletes. But has had many mentors and coaches, himself, along the way. 
 
Speaking of which, there isn’t a Fortune 500 executive or top producing salesperson in America who doesn’t regular enlist the help of a coach, advisor, or mentor.
 
In fact, no matter who you are, you can benefit from coaching. 
 
That means you, too, chiropractors! 
 
So why haven’t you enlisted the help of a coach to help you optimize your business yet? 
 
Let me guess, the excuses may range from “I’m too busy,” to “I’m a little skeptical,” to “I don’t want to pay for coaching while I’m struggling with my business.” (I won’t point out that not having a good coach is probably the reason you ARE struggling!) 
 
Or if your practice is doing pretty well right now and you’re making good money, your excuse might be that you don’t need a coach.
 
I’m sure Oprah, Tiger Woods, Usain Bolt, Andre Agassi, Metallica, Lebron James, Tony Robbins, Warren Buffet, and every Fortune 500 CEO has pondered these exact same excuses, too - until they surpassed them and got down to business! 

So, why is Dr. Ward the perfect person to coach chiropractors?
 
During his career as a DC, Dr. Charles Ward built and operated the largest and most successful practice in the entire WORLD. With his Innate Legacy coaching platform and workshops, you have access to all of his experience, wisdom, and practical know-how. (And yes, Dr. Charles Ward has and does utilizing coaching, himself!) 
 
Do you want to be great like the list of famous athletes, celebrities, and CEOs we documented? Or how about as great as you wish, all the while loving your work and enjoying health, happiness, great relationships, and plenty of financial success?
 
Let's get started! 
 


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Happy Father's Day from Innate Legacy!

6/9/2018

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It’s Father’s Day again, and hard to believe that a whole year has gone by since we last celebrated the dads, pops, and fathers in our lives. 
 
But, aside from giving an ugly tie as a gift and allowing your dad more peace and quiet on a Sunday than usual, it’s also a good time to reflect on the meaning of fatherhood.
 
In fact, when I ponder our paternal roles, I realize that chiropractors are a lot like fathers. We protect, teach important life lessons, try our best to guide with our wisdom, are always willing to lend a sympathetic ear, and only want what's best for our patients, just like any good dad wants for his children.
 
So in honor of all of you amazing dads AND chiropractors out there, here are some fun and interesting Father’s Day Facts: 
 
1.         Where did Father’s Day come from? 
 
There are two accepted versions of how Father’s Day came about, although both in 1908. On July 5 of that year, a church in West Virginia hosted the country’s first event in honor of fathers, a sermon in memory of 362 men who died the previous year in a mining accident nearby.
 
Also in 1908 but all the way across the country in Spokane, Washington, a woman named Sonora Smart Dodd was campaigning for an annual day to recognize Fathers, similar to Mother’s Day. Dodd wanted to raise the day as a way to commemorate her father, William Smart, a Civil War veteran and widower who raised six children by himself.   
 
2.         Thanks to Sonora’s campaign, Washington State celebrated the nation’s first statewide Father’s Day on July 19, 1910. In 1916, President Wilson honored the state’s unofficial holiday in Spokane by sending a telegraph from the White House ordering a flag to be unfurled there.
 
3.         But it was President Calvin Coolidge who urged all states to adopt Father’s Day in 1924. However, it wasn’t a very popular idea, as many men thought it was a trivial and frilly holiday.  According to one historian, men largely “scoffed at the holiday’s sentimental attempts to domesticate manliness with flowers and gift-giving, or they derided the proliferation of such holidays as a commercial gimmick to sell more products–often paid for by the father himself.”
 
4.         Throughout the 1920’s, it remained a polarizing issue, with equal support for designating a national Father’s Day or combining it with Mother’s Day, forming a new Parent’s Day.  Pro-parents groups actually met in New York City and rallied in Central Park for this issue. 
 
5.         But that all crystallized during the Great Depression when retailers revived and promoted the holiday as a way to boost struggling sales. Stores across the country called it a “second Christmas for men,” and promoted gifts of neckties, hats, socks, pipes, tobacco, golf clubs, and sporting goods.
 
6.         The results were hit or miss, but it wasn’t until World War II that Father's Day caught on, when advertisers promoted the holiday as a way to honor American Troops at war, endearing the public.
 
7.         In fact, it wasn’t until 1966 that Father’s Day earned official recognition when President Lyndon B. Johnson designated an executive order to make the third Sunday in June the official day to celebrate fathers.
 
8.         Six years later in 1972, and 58 years after Mother’s Day became official, President Nixon decreed Father’s Day a national holiday. 
 
9.         These days, Americans spend a whopping $12.7 billion each year on Father’s Day gifts, cards, and celebrations!  That still pales in comparison to the $18.6 billion, spent each year on Mother’s Day.
 
10.      According to the latest census report, there are 70.1 million fathers in the United States.
 
11.      1.7 million of them - about 16 percent -are single fathers raising children. 176,000 are married but stay-at-home dads, taking care of an estimated 287,000 children under the age of 15.
 
12.      38% of working dads polled say that they would gladly take a pay cut to be able to spend more time with their kids.
 
13.      The rose is the official flower of Father’s Day. If your father is deceased, you should honor him with a white rose, but a red rose is appropriate if he is still living.
 
14.      The greeting card company Hallmark reports that Father’s Day is their 4th largest holiday for sending cards, with 110 million exchanged for the holiday.  50% of all Father’s Day cards purchased every year are for dads, but the other half go to grandfathers, husbands, sons, brothers, and uncles. This year, they’re releasing 800 types of cards for fathers! 
 
15.      How much do we spend on our dads on this June holiday? A National Retail Federation survey found that on average, $117.14 is spent per person on Father’s Day – still less than the $152 for Mother’s Day. 
 
16.      That comes out to an average of $43 from each of us for our fathers. In fact, 57% will spend $50 or less on their dad's big day.
 
17.      It’s sometimes hard to pick out gifts for our dads for Father’s Day, so we usually end up just getting a tie. But when asked, fathers said they wanted to receive gift cards (31.2%), dinner (24.7%), and electronics (29%) this year for presents.
 
18.      When asked which gifts they’d rather receive, 
 
•          84% wanted an iPad over only 16% that wanted a round of golf at Pebble Beach. 
 
•          87% wanted dinner for the family versus only 13% that wanted a new Man Cave.
 
•          And 82% of all fathers polled preferred a big screen TV instead of only 18% who wanted floor seats to the NBA finals.
 
19.      More than 50% of Father’s Day shoppers will buy gifts online, while only 9% will shop at mom and pop stores. 
 
20.      About 75% of fathers surveyed said they were more involved with their kids than their fathers had been.  Data shows that fathers are spending 86% more time with their children than their fathers did. 
 
21.      52% of fathers are the primary grocery shoppers for their families.  That may not sound like much, but it’s up from only 10% in 1995!
 
22.      But fathers still have some work to do around the house, according to Insure.com. In their Father’s Day Index, they found that if mothers were paid a salary for their work around the house, it would be around $61,000.  However, the same Index shows father’s contributions to be a little over $20,000!
 
23.      81% of adults polled think Mother’s Day and Father’s Day should be celebrated equally.
 
24.      Fathers still love nice gifts for Father’s Day (especially electronics,) but 24.7% of them said they’d like to get a homemade gift from their children this year, and 25% said they’d like to be taken out to dinner. 
 
25.      The Federal Trade Commission compiled a list of the mots common things fathers say to their children. The top-5 included:
 
•          “You’re going out looking like that?”
•          “As long as you’re in my house, you’ll live by my rules.”
•          “There’s nothing a little duct tape can’t fix.”
•          “I had to walk to school in the snow. Barefoot. Uphill. Both ways.”
•          “This will go on your permanent record!”
 

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