Listed as ANGI on the New York Stock Exchange since their public offering in November 2016, Angie’s List has been around for about 20 years, started as the brainchild of frustrated consumer Angie Hicks. At first catering to mothers, families, and households, they quickly grew into 186 markets in the U.S. with plans for further expansion.
Angie’sList.com now features reviews on chiropractors, as part of its expansion into listing doctors of all kinds late last year.
While they have traditionally focused on small businesses like home contractors, service people, auto mechanics, etc., they have also expanded into healthcare services – which presents a budding opportunity for chiropractors.
Instead of using a star or points-based rating system, businesses are reviewed and then rated on an A to F scale by local customers.
To date, Angie’s List includes more than 5 million members, a milestone the Indianapolis-based company hit earlier this year.
By their own estimates, they’ve helped facilitate between $10and $15 billion annually in total transactions between members and companies who are listed. That adds up to about $315 million in revenue for the companies.
Angie’s List’s motto is “Connecting quality businesses with local, quality members.”
They’re essentially mirroring what Yelp and now even Yahoo and Google are doing as an online customer-based review and recommendation platform.
While the user (consumer) pays a fee to access the ratings and rate service providers, there is actually no charge for businesses to sign up and get listed. So chiropractors can register their practice on Angie’s List free of charge (requiring only an authorized user), although they do offer upgraded marketing tools.
Angie’s List functions like most other review websites, promoting a business’s listing based on the number and quality of reviews they get. However, they go a step further than Yelp and others by providing background checks on all advertised companies, adding an extra level of vetting to the process. They also offer phone support for paying Gold Members and stand behind their "Fair Price and Quality of Service" policy.
For business owners – like chiropractors –they also offer a messaging feature with clients/patients, enhanced review tools that allow you to collect and analyze customer satisfaction data and promote reviews, and paid ads (of course) for your practice to gain even more exposure.
Chiropractors in most cities will find that there is far less competition than Yelp or Google reviews, as far fewer chiropractors register and list their practice on Angie’s List. With a little bit of set up time and managing customers for positive reviews, it presents a unique opportunity for high marketing ROI – and more new patients through the door!