Along the way, Bill has written ten books about chiropractic, documenting the many facets of the unique doctor/patient dynamic. He’s one of the most respect chiropractic keynote speakers, guest lecturers, and educators in the industry, traveling around the world coaching and teaching – logging over 1.8 million airline miles to date!
Bill Esteb’s current firm, Patient Media, focuses on helping chiropractors and practices see things from a patient’s point of view, an invaluable perspective that results in happy patients and thriving, profitable practices.
But Bill is only half of the brain (and muscle) behind Patient Media. His partner is Steven Anson, a software and tech expert from Australia. Together, they’ve partnered up since 2003 to create a brand that’s world-renowned among chiropractors, helping thousands of clients and practices expand their business, boost profits, and most importantly, opening up the incredibly healing power of chiropractic care to countless patients.
Not only does Patient Media build cutting-edge websites for chiropractic practices, but they also focus on communicating key chiropractic principles using contemporary graphics and brief, easy-to-read text – all created by patients for patients.
A small sample of Patient Media’s tools to help educate and empower your clients:
• Chiropractic Wall Posters that let your walls do the talking for you.
• Chiropractic Brochures that educate patients and produce referrals.
• Chiropractic Report Tools that convince patients and impress spouses.
• Chiropractic Videos that connect with today's YouTube attention spans.
• Chiropractic Postcards that remind patients and stimulate reactivations.
• Chiropractic Advocates who love what you love!
Bill is also just as famous for his highly anticipated Monday Morning Motivation posts, a custom-written blog that focuses on helping chiropractors and professionals solve issues and blocks that are holding them back, as well as discussing other industry news.
When Bill Esteb speaks, we guarantee you’ll hear more direct and profound truths that will completely transform your practice.
We’re thrilled to announce that Bill Esteb will be the keynote speaker at the Innate Legacy Seminar with Dr. Charles Ward in Dallas, Texas October 23-24!
Bill will be active with the Friday night philosophy talk and then hosting a Saturday workshop that goes over his newest Road To Recovery wall chart, his newest patient education tool that solves patient expectations, referrals, retention, and reactivations.
You can watch a short video of Bill Esteb and find out more here: www.innatelegacy.com
You can register for the event with special offers by clicking here.
Some wise words from Bill Esteb:
“The single biggest problem, in my opinion, is that too many chiropractors talk too much.”
“Most people think effective communication is about eloquent, suave answers, but behind that is the ability to listen. I’ve met a lot of chiropractors who aren’t good listeners, because they confuse listening with hearing. One is a physiological act; the other is a social skill.”
“I’ve traveled the world now, giving lectures on the patient’s point of view. One of the things I tell chiropractors is they need to have their elevator speech ready—you know, the 60-second speech explaining what chiropractic is, not how it’s done. You also need to explain it in words all people will understand. Most people don’t know what ‘adjustment’ or ‘subluxation’ mean. You can’t use shop talk.”
“If your mission is to change the world, you want to use every opportunity to do so. Blank walls or pretty seascapes don’t benefit patients the way a poster or model will. Videos, posters, charts, touchable models, anatomical models—these will all reach more channels than a plain auditory message.”
“I’d bet most malpractice claims come from cases where the patient didn’t feel like she or he was being heard.”
“Give your patients options and don’t force your way of thinking on them. Give a patient time to see things your way.”
“If you want to be a good communicator, start by being a good listener.” “
“You can’t affect a patient’s behaviors without affecting what they believe—and to know that, you have to know your patient.”
“It’s really about self responsibility. We don’t have a healthcare crisis as much as we have a responsibility crisis.”
“By law, they have to be as profitable as possible – that’s what public companies have to do. They’re only doing what they’re legally mandated to do. Unfortunately, many people’s health becomes a pawn in this scheme.”
“Chiropractic certainly has improved my quality of life.”
“My belief is that chiropractic is a way for your body to be at full strength to be able to do whatever it needs to do.”
“Patients use the look and feel and tone of your office to decide whether they’re every going to use you – and you never get a second chance to make a first impression. So it’s the one place for sure you don’t want to cut corners.”