Sitting down and speaking to a patient is great, and written reports and treatment plans are useful, but research shows that both of those methods of presenting information may fall short.
In fact, numerous studies prove that our brains prefer images over text when it comes to taking in, comprehending, and retaining information.
We often preach the important of images, visual aids, and videos for marketing your practice, but now we’re going to share the science behind it.
The neuroscience concept is called “Pictorial Superiority Effect,” which proves that visual input is far more likely to be recognized and recalled. In fact, participants in research studies remembered only about 10% of the information 72 hours later when it was given to them audibly (spoken), but had astounding 65% retention levels when the information was originally presented with an image, too.
How can chiropractors best use this information? From your website to your marketing, patient diagnosis and treatment plans to educational materials, make sure you add images, charts, graphs, videos, and other visual content in addition to text.
Your patients will understand and retain it better – and a more-informed patient is a happier patient!