In fact, sending automated text messages to your patients and people in your database can very well be a game changer for your chiropractic practice!
But in our busy lives, adding yet another technology based marketing ploy shouldn’t be taken lightly. So it text marketing really worth your time and expense, and what kind of return on investment should you expect?
In this blog we’ll outline some statistics about text marketing from comprehensive studies and industry leading sources. From there, you can gauge if text marketing is something you want to implement in your practice (you probably will!). In part two of this blog we’ll outline a more how-to approach when it comes to text marketing, with tips, best practices, and where chiropractors can look for help.
Believe it or not, texting may now be the most popular form of technology communication in the world.
The prevalence of texting:
Every year, people worldwide send at least 8.3 trillion text messages, which adds up to 23 billion messages per day (approximately three for every person alive) or almost 16 million messages per minute.
In the U.S., we send more than 6 billion text messages each day, or 69,000 texts every second, with 80% of American adults sending at least one text daily.
That makes texting the most popular function on a cell phone or smart phone, far ahead of voice calling, social media messages or email. In fact, texting takes up 14.1% of cell phone users’ total time.
We do know that 96% of all smartphone users text (so basically, all of them!).
Open and response rates:
Text messages have an extraordinary 98% open rate, while personal emails have only a 20% open rate and business emails can typically be considered successes with a .5 to 5% open rate.
Unlike the lag time with opening email, 90% of all text messages are read within 3 minutes, and overall they’re read in an average of less than five seconds – almost instantaneously!
People don’t only open text messages, they respond frequently, with texts logging a 45% response rate, compared to only 6% for email.
Data backs up the general estimate that it takes the average person 90 minutes to respond to email, yet only 90 seconds to respond to a text message.
Preference for text messages over other communication:
80% of the public currently uses texting for business, with15% reporting that more than half their messages are for business.
The majority of heavy text message users (50+ texts per day) say they would prefer to receive a text over a phone call
In fact, more than one-third of all business professionals say they can’t go 10 minutes without responding to a text!
Just about every age group in the U.S. shy of the senior population prefers automated text messaging over automated voice calling, especially Millenials.
Consumers who prefer doing business via text most commonly use it for these functions:
38% Check order status
32% Schedule, change or confirm appointments
31% Make or confirm reservations
More than 25% of all marketers are currently using text messaging, with 65% of them reporting that text marketing is at least “very effective.”
75% of people would like to have offers and promotions sent to them via text message.
64% of consumers have an overwhelmingly positive perception of companies that offer text messaging as a service channel.
But it’s important not to overdo it and send too many texts, since 80% of people want to receive a maximum of two SMS marketing messages per month.
Text messaging and healthcare:
70% of U.S. consumers appreciate getting texts or emails from healthcare providers including chiropractors.
Patients who received both text and email messages are 390% more likely to take action than those who only received emails.
Reminding patients about their upcoming appointments via SMS will result in a 29% drop in no-shows, boost attendance, on-time rates and participation.
Even billing can be streamlined with the use of SMS, as text messages boost late bill collections by 49%.
The ROI of text messaging:
There are many factors and circumstances that will dictate what return on investment you see from SMS marketing.
But for many companies supplying service to their customers, text enables a $6-$20 phone call to SMS that costs only pennies.
Some retailers and companies find that SMS outreach campaigns have a 5 to 1 higher conversion rate compared to similar email campaigns. ‘
Coupon or special offer redemptions are 300-500% higher with text messages than emails.
73% of customers that opt-in or reply to a text message typically purchase a good or service.
81% of those invited to give feedback or submit a review via text messaging did so.