This is the great debate, but the answer is simple: you should ALWAYS aim to improve and further develop your strengths.
People achieve success when their skills, attributes or behaviors reach heights that most others don’t (or can’t). No matter how many people are on earth and how much competition we may have in our vocation, doing one thing different and/or better will always differentiate you from the masses.
Therefore, taking your strength (and it’s usually also something that comes natural and you love!) and honing it as close to perfection as possible will make you stand out and provide a unique, incredibly valuable experience for your patients (in the case of chiropractors).
While we want to strive to become the best in the world at our strengths, that doesn’t mean you have to ignore your weaknesses.
The key is to FIX your weaknesses, not work to improve them.
Fixing your weaknesses means not spending a whole lot of time or energy on them, but making sure they are corrected just enough that they won’t hold you back.
How can you do that? Of course the first step is identifying your weaknesses and what’s holding you back – and usually you need some outside help with that. Then, implement systems, getting creative with accountability, and even hire someone (your office staff, CAs, or outside marketing/admin help) whose strengths are your weaknesses.
By doing so, you not only free up your time, energy, and focus to become legendary at your strengths, but your weaknesses will be completely fixed, now perceived as strengths by your patients, almost effortlessly.
If you’d like more information about developing your strengths and fixing your weaknesses and how that can benefit your practice, please contact us!