Starting October 1, chiropractors around the nation will work hard to educate their patients and the public alike about the incredible benefits of chiropractic care. Abbreviated to NCHM and going under the hashtag #Chiropractic1st, 2016’s month-long campaign is particularly focused on promoting chiropractic as a first option for pain management instead of prescription opioid pain killers that are so prevalent, reaching epidemic proportions.
In fact, the Centers for Disease Control report that there are now about 259 million prescriptions written for opioid painkillers every year, enough to give every American adult a bottle of pills! It’s no wonder that every day, more than 1,000 people are treated in the ER for misusing prescription opioids and 1.9 million Americans had a substance use disorder involving prescription pain relievers in 2014, making drug overdose is now the leading cause of accidental death according to the American Society of Addictive Medicine.
“It’s important for the public to be aware of non-drug options for treating pain available to them,” said American Chiropractic Association (ACA) President David Herd, DC. “Chiropractic services and other conservative forms of care are an important first line of defense against musculoskeletal pain and may, in some cases, lessen or eliminate the need for over-the-counter and prescription painkillers.”
The good news is that chiropractors are on the front line of fighting that prescription painkiller epidemic, but it’s up to all of us in the industry to actively educate the public about chiropractic as a first option to treat musculoskeletal pain. It’s up to us to familiarize everyone with this safe, effective and conservative approach to pain management, as well as the benefits for overall health and quality of life.
So we encourage you to promote National Chiropractic Health Month any way you can, including through education blogs, images and posts on social media, contacting your local media with press releases and offers to appear on radio, TV and newspapers, and by hosting free seminars or giving talks in your community that raise awareness for the value of chiropractic care. Remember to use the hashtag #Chiropractic1st and please contact us if you need any content, data points, or help with your marketing and patient education.
Let’s make it a great October and a very positive and fruitful National Chiropractic Health Month!