Today I will choose to be happy. I will greet each day with laughter.
Within moments of awakening, I will laugh for seven seconds. After even such a small period of time, excitement has begun to flow through my bloodstream. I feel different. I am different! I am enthusiastic about the day. I am alert to its possibilities. I am Happy!
Laughter is an outward expression of enthusiasm, and I know enthusiasm is the fuel that moves the world. I laugh throughout the day. I laugh while I am alone, and I laugh in conversations with others. People are drawn to me because I have laughter in my heart.
Today I choose to be happy. I smile at everyone I meet. My smile has become my calling card. It is, after all, the most potent weapon I possess. My smile has the strength to forge bonds, break ice, and calm storms. I will use my smile constantly. Because of my smile, people with whom I come into contact with on a daily basis will choose to further my cause and follow my leadership. I will always smile first. That particular display of good attitude will tell others what I expect in return.
My smile is the key to my emotional makeup. A wise man once said, “I do not sing because I am happy, I am happy because I sing!” When I choose to smile, I become the masters of my emotions. Discouragement, despair, frustration, and fear will always wither when confronted by my smile. The power of who I am is displayed when I smile.
I will greet each day with laughter, I will smile at every person I meet. I am the possessor of a grateful spirit. Today I choose to be happy.
I AM HAPPY FOR YOU!
You Are A Team Player;
In order to serve our practice members to the best of our abilities we need to always work as a team. Some doctors call their CA’s ‘staff’. I learned a long time ago that staff is an infection. Team is what we are: a group of people working together for the greater good.
Think of your team as a tabletop and to hold the practice steady there are four important legs for the table:
- Common Goals
When all four areas are solid there will be no stopping you. You will all do your duties, help others when needed and turn to your doctor for guidance. Team is an attitude, it is a commitment, and it is doing what you do well and letting others do the rest. It is we before I. A power team is the most important part of practice success. How powerful are you?
Increasing visibility online should be at the core of every business marketing strategy. Driving traffic to your website and getting noticed by search engines takes a lot of time and effort.
Google, Yahoo/Bing, Facebook, Foursquare, and Twitter. Superpages, Yelp, and Yellowpages.com. Shall we keep going? What about mobile search on iPhone, Android, and Blackberry? And be on the lookout for these new trends: tablets, in-car search and web browsing on your television.
The point is, there are hundreds of digital touch points out there today. On all of them, consumers are looking for information about businesses like yours.
Whether you know it or not, your business is already listed on many digital search portals, and missing from others. How can you know that your business is represented in the best possible light? How can you get listed everywhere without spending hours and hours on research and manual effort?
It’s a known fact that search engines like Google and Bing/Yahoo! value the number of incoming links pointing to your site, when deciding its ranking. It has also been established that links that are obtained naturally and those that are non-reciprocal in nature [i.e., which do not require you to link back to a site], are more important and valuable than links that are exchanged among sites.
So with links being as important as they are, and ‘one-way’ links coming at a premium, the question arises as to how to go about obtaining these one-way links. This is how directory submissions can help.
Web directories serve as a catalog of websites and provide links to the various sites listed under the relevant categories. Many of these directories accept websites for inclusion at no cost. So, submitting your site to these directories, under the most relevant categories, would get you a quality one-way link. This makes directory submissions one of the best and easiest means of obtaining these quality inbound links.
Why should I submit my site to web directories?
Web directories essentially serve as a catalog of links sorted by relevant topics. In the earlier days, when search engines weren’t as popular, directories served as the main method of finding relevant sites. But nowadays, search engines like Google and Yahoo have taken over and serve as the main medium that connects users with what they’re looking for.
So why should you even consider submitting your site to the directories, especially when not many people use them any more?
There are a few answers to this question:
- To get your website indexed
Search engines like Google and Yahoo send out crawlers (spiders) to search the web for new sites that come up everyday. If you have a new site and you want search engines to know of its existence, then there couldn’t be an easier and better way to let a search engine know than having it find your site through links in various directories.
- One-way links -> Improvement in Search Engine Rankings
Most directories provide one way links, which is beneficial from the SEO aspect of your site. Search engines give importance to the number of inbound links to your site when ranking it for a given position during search and one way links are thought to be valued more than reciprocal links (links exchanged with other sites). Thus, directory links can help give a boost to your SEO efforts.
- Targeting specific keywords / phrases
Most directories allow you to provide a link with keywords describing your site. It’s not easy getting links to your site with the keywords you want and directories serve as the easiest medium for getting such links. Getting links with targeted keywords / phrases can have search engines favoring your site over others when ranking for the given terms.
There are literally hundreds of companies that can help your business achieve directory submissions. However, the biggest mistake most companies make is having inaccurate details about your business floating around the web. Accurate listings are the first step in online marketing. More than 40% of online listings are inaccurate, incomplete, or missing. Seemingly insignificant discrepancies like the one site listing your address with “Suite 200” and another site listing “Ste. 200”, can mean that the search engines will not place trust that your information is correct and not pass any relevance on to your website from that listing, because the search engine sure if, in fact, that is meant for you.