Chiropractors – if you’re not using images to drive your social media and online marketing, you’re bypassing a huge opportunity.
Quite simply, images have a huge advantage over messages with only text: when you scroll through your Facebook or social media feed or open an email, you can choose not to read text – but your eye automatically takes in the visual of an image.
In fact, scientists claim that visual content is processed 60,000 times faster than text by our brains. And with 40 percent of the population responding better to images than text alone, visuals are a part of marketing you can’t ignore.
Images can also humanize your brand like no text ever can, establishing warmth, trust, familiarity, and even credibility – the pillars of client engagement and precursors to any sale.
The eyeball test:
Let's do a quick test. If we presented this same blog, with the exact same information, except without the leading image to anchor your eye, would you read it? Research shows that the answer is a resounding "no." That's why you should try to never provide information with at least one image and preferably more to break the text into chunks.
Are you ready for some rapid-fire research to back up our endorsement of images?
- Articles and blogs with images receive 94 percent more views than those with just text.
- When searching for information, a product, or service, consumers are 60 percent more likely to click and contact a business that has an image show up in the search results.
- Images are powerful tools to attract and engage an audience via social media. In fact, photos on Facebook generate 53 percent more likes and an 87 percent interaction rate, far and away the highest of any form of content.
- Even on Twitter, simply adding a photo URL to your tweet will boost retweets by 35 percent.
What kind of images can you create and use?
Images come in many forms with myriad functions. These are just a few:
- Cover photos/banners
- Before-and-after photos
- Staff and employee photos
- Office and work place photos
- Inspirational quotes
- Statistics and data from your field
- Announcements and to promote events
- Special offers
- Daily life photos
- Products and services
- Educational images
- Caption contests
- Client appreciation/experience photos
Which social media sites are best to share photos?
There is no one right social media platform for your marketing, as a good campaign includes multiple social media accounts, each to reach, engage, and engage in a conversation with your audience in different ways. Here are the major social media platforms where you can post photos, with a brief highlight of their strengths.
Facebook is by far the largest social media platform on the planet, with so many users (1.39 billion) that it would be the largest nation on earth if all its users formed a country. Photos account for 75 percent of all content on Facebook.
Twitter has the best chance of a post going viral and reaching huge numbers in the world outside your immediate circle of friends and clients, as the reach its is exponential. Twitter does take some time to manage, but once you master the use of # and @, your messages can reach far and wide.
Instagram was made for images, and images made for Instagram. The image-centric social app, purchased by Facebook for $715 million, now has over 300 million members, with 77.6 million in the U.S. alone – 27.6% of our population. Users share more than 70 million photos and videos each day and Instragam boasts a 4.21 percent engagement rate, 58 times higher than Facebook and 120 times more than Twitter. Instagram is also the social media of choice for most Millenials and a great way to reach and connect with a demographic under 30.
Pinterest is a social media platform that solely entails ‘pinning’ or collecting and curating images. While sometimes forgotten in the social media marketing conversation, Pinterest is incredibly useful. In fact, Pinterest, with 72.5 million users, is now the 4th largest driver of internet traffic worldwide! 71 percent of Pinterest’s users are women, and the typical demographic is also educated, has a good job, and dictates consumer purchasing decisions for their household, with 93 percent of Pinterest users shopping or searching for goods and services online.
Tumblr is a hybrid microblogging/social media/image and content curation site whose beauty is in its simplicity. Founded in 2007, there are now more than 163.9 million blogs and 72 billion posts on Tumblr, which is most popular with the under-35, educated demographic earning between $50,000 - $75,000 on average.
Read part 2 of this blog with 13 tips to create compelling marketing images, including sites where to get images and edit them for free.
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