But was it worth $25 more? After all, I could probably find a nearby fitness club that only charged $10 for a day pass. I could even just take a long walk or do basic exercises in my room every day and save the money.
Yes, to me it was worth the extra money. I know I would actually use the gym at least once a day if it was right in my hotel, and that consistent exercise would help me feel great, sleep better, improve my mood, stay focused, and even improve my productivity at work. I realized that to me, the VALUE of staying at that hotel and having a gym on-site was worth $25, if not far more, ever day.
So what if we thought of other things in our lives in terms of VALUE, not cost? We’d probably start making better decisions all around, and shift our focus to solutions, not problems. We all want to save money and spend as little as possible, but that often holds us back. By pinching pennies, we often exponentially diminish the value a product, service, or experience affords us.
Of course I’m not unnecessarily telling you to spend money, because many times you may come to the conscious decision that the value isn’t worth the price tag. But when it comes to your marketing, hiring and training CAs and staff, investing in training and coaching, new technology for your practice, and especially your health, family, and relationships, if you always calculate the VALUE to you instead of the price, you’ll be amazed how well things will turn out!