Marketing your chiropractic practice online efficiently can hit a major snag when you consider the disconnect between your Facebook account and your email list. After all, you may have 100, 200, or even 1,000 friends on Facebook, but maybe the list of email addresses you use when sending out promotional emails for your practice is far more paltry, or probably contains completely different names.
Email marketing is vital for any chiropractic practice. Facebook and other social media platforms are great, but they don’t take the place of permission-based email marketing. Why? When you post something on Facebook, only a very small percentage of your friends actually see the content on their timelines (thanks to new algorithms.) If your practice has a fan page, you could pay for exposure and visibility with Facebook ads, but how about if you want to download the email addresses of your Facebook friends so you can include them in your regular emails?
Luckily, there is a way. In fact, there are a couple ways, but none of them are as clean and easy as clicking one button. In fact, Facebook purposely discourages the ease of downloading your Friend’s email addresses.
But this worked for me:
- Go to yahoo.com and sign up for a free Yahoo! Mail account. (You’ll have to verify by getting a code texted to you but it doesn’t take long at all.)
- Once you have an account, sign in and click on your contacts folder.
- Next, select all your contacts that were imported by checking the box (you might have to scroll down and check it several times).
(But you aren’t going to actually print.)
- Even when you cancel the print, you should be able to copy everything on the print sheet (Press Ctrl+A to select all and then Ctrl+C to copy) and paste into an Excel spreadsheet (Ctrl +V).
- You’ll now have the names and emails of all of your Facebook friends that display that information (it won’t be all of them – probably less than half.)
- You can either have your admin or office staff start adding these emails to your database and email marketing spreadsheets, or hire someone off a site like Fiverr.com to separate out or organize the names next to the corresponding email addresses.
But the good news is that you’ve captured all available email addresses from your Facebook friends, so now you can be assured your marketing is synched up as much as possible!
Down the road, we’ll explore how to download the list of email addresses from a Facebook Fan page and also LinkedIn profiles.
If you have any questions about this or even need help, just let me know!