We also gave you some homework: to go to Yelp.com and search for your business page, as well as search chiropractors in your zip code or city. What comes up? Look at the highest Yelp-rated chiropractors and take notice what their profiles look like, and what they say and posting on Yelp.
Now, we’re going to help you set up your Yelp page for your chiropractic practice, or at give you tips and strategies to build it out thoroughly, extracting maximum benefit, if you already have a page on there.
Remember that the goal is always to get positive reviews on Yelp, which will naturally rise you in their rankings when a visitor conducts a search. But you won’t have to spend a lot of time or effort getting your Yelp underway and managing it to achieve a high-star rating.
Most people don’t realize that Yelp’s algorithm rounds your overall rating up to the nearest half-star, which means as little as five additional reviews – which you can probably easily get in one day from patients – can lift your practice's rating to the next highest level of stars. The difference between a 4-star or 5-star chiropractic practice could be huge when it comes to new patient calls, drop-ins, and cementing your reputation as the best chiropractor in your area.
Here’s how to get started.
1. Get registered
If you haven’t done so already, go to Yelp.com and search for your business’s name (type in the full official name). If it comes up, you’ll see a link that says, “Work here? Unlock this Business Page.” That you’ll want to click and follow the procedure, which includes a Yelp phone call to your company’s business phone number to make sure it is indeed you.
Unlocking a business page is the method you “claim” your business as your own, which gives you control to post things and manage it. It’s SO important you claim you own Yelp business because if you don’t any one can post inaccurate information.
Of course if you already have a Yelp page that’s registered to you, then you can skip this step.
2. Optimize your Yelp profile
It’s not enough just to have a Yelp profile and let consumers stumble on it time to time and hope they leave good reviews – you should make sure your Yelp presence is as professional and conscientious as everything else you do with your practice.
Start by filling in the profile information for your practice – the address, accurate hours of operation, and contact information. This is basic, but you’d be surprised how many Yelp profiles list the wrong hours or an old email address, etc.
Yelp also allows you to add photos, which you should DEFINITELY take advantage of. Post only professional-quality photos that you’d want on the cover of a brochure or website about your practice. It’s a good idea to post a photo of the front of your practice from the street, waiting room, a staff photo, business headshot of you, the chiropractic, and maybe some treatment rooms.
Yelp offers several sub-headers in your profile, including Specialties, History, and Meet the Business Owner sections. Fill these out in detail but keep them simple and concise – about 400 words or less – but be warm and human. All of this information will not only help you rise in the rankings on Yelp, but Google and other search engines will list the information, helping to increase your rankings there, too.
3. Link it up
Input your website URL and all of your social media links on your Yelp profile. These will show up on your business page, making it easy for visitors to get in touch with you, book an appointment, or ask a question with one click. You should also link to your blog, which not only allows visitors to get valuable information and learn more about you, but inbound links will immeasurably help your blog’s presence in Search Engines.
4. Update content
It’s not enough to set up your Yelp page once and leave it. Instead, go in there at regular intervals and update your profile and business page, correcting outdated information or adding new photos. Remember that you can mention upcoming seminars, workshops, events, or additional services you’ve added, special offers, and make subtle changes to the sections. Make a calendar reminder to update your Yelp one every couple months or quarter and it won’t take you more than 15 minutes to stay fresh and relevant. You don’t necessarily have to do this yourself, as you can train your office staff or receptionist to keep the Yelp page updated.
5. Take advantage of the Yelp badge
Now that you’re confident with your Yelp business page, it’s time to start sharing it with your patients and audience. A great way to do that is to add the Yelp badge to your website, email signature, email marketing, and social media platforms, with a link right to your site. Per Yelp’s policies, you aren’t technically supposed to ask for reviews, but this is a little bit of a gray area. What you can do is ask people to check out your Yelp page, or to share a review if they’ve had a positive experience.
In the next blog we’ll go over strategies to get droves of awesome Yelp reviews, but not you know your business page is set up and optimized!