I guarantee that there is a simple and effective way to find, attract, and engage these new patients. How can I be so certain? 'Cause there is a CrossFit gym in nearly every town in America.
CrossFit is the exercise trend craze fanatical cult that every chiropractor should embrace. I’m sure you’ve seen “CrossFitters” walking around, wearing technicolored socks, short shorts, and bulging with muscles as they drink their organic whey protein drinks. (And there’s nothing wrong with any of that!) But how many of you really understand CrossFit as a health and fitness movement, and the potential opportunity it’s creating for chiropractors?
Started in 2000, CrossFit didn’t invent any new workouts under the sun (like most fitness or diet cycles) but redefines and pinpoints an ever-changing mix of aerobic exercise, gymnastics, and weight lifting routines, based on variations and combinations of nine essential movements.
CrossFit athletes specialize in high-intensity functional movements, doing endless and torturous variations of pullups, sqats, deadlifts, truck tire throws, jump rope, pushups, box jumps, Olympic-style lifting, and running.
You’ll find that CrossFit athletes are extremely disciplined and dedicated, exercising vigorously on a set weekly schedule and eating as conscientiously as bodybuilders.
They also happen to exert extreme stress on their bodies, particularly their joints, nerves, muscles, lower backs, etc., and routinely have vertebral subluxations. Serious injuries are all too common in CrossFit, one of the downsides of the high level of intensity.
In short, they are ideal patients ONCE you educate them about what is going on with their body and why chiropractic is an essential component of their health, immune system, recovery, and injury prevention.
It’s hard to argue with the results – both as a means to get people in shape and as a business. In 2005 there were reportedly only 13 official affiliate CrossFit gyms around the country; that number grew to 7,000 by 2013, and easily eclipsed
Only 13 CrossFit gyms in 2005, now 7,000 2013, and easily eclipsing 11,000 by 2015 – a 2,200% growth rate in one decade.
All of these CrossFit gyms brought in $2 billion in 2013 and it’s now recognized as a $4 billion brand, rivaling some of the biggest companies in the U.S.
But perhaps the most revealing statistics about the exploding popularity of CrossFit are twofold:
- The annual CrossFit Games has seen a 166% year-over-year growth, and is now sponsored by Reebok and aired on ESPN, with 209,000 people competing in the open round for the final $2 million prize, with 125,000 spectators looking on.
- Only 2% of CrossFit gyms fail, compared to a 60-80%+ industry standard attrition rate for other gyms.
With this meteoric rise in popularity comes an equal need for chiropractic care for CrossFit athletes. No matter how fit, experienced, or committed, chiropractic care can vastly improve performance, prevent injuries, help the body recover and heal faster, and keep the athlete functioning optimally.
So why not contact you local CrossFit gyms to see if they already work with a chiropractor? You can offer discounts for members, specials, do a few educational seminars at the gym (they’ll love this and you’ll get great attendance), and even go so far as to schedule a few office hours in the gym where you consult and diagnose patients?
Some young chiropractors even choose to set up their practice right inside/next to a CrossFit gym, and the results are a steady flow of clients. While you don’t have to go that far, I assure you that any time you put into reaching out to and partnering with CrossFit gyms and their members will be an efficient way to grow your practice.
In fact, I guarantee that after you work with a serious CrossFit athlete for a few months and they start to see and feel the effects, they’ll become raving fans of chiropractic, as well.
Why don’t you try it, and share the results with us?