But more than just a pleasant aesthetic, logos can say a lot about you, your practice, and your values. A great logo will even transmit emotions, credibility, and signals of trust that endear your patient long before they ever walk through your front door.
In fact, 93% of purchasing decisions are made on visual perceptions. And when someone sees your logo, research shows that they make a judgment about your brand, product, or service well within 90 seconds or less.
That's why the world's biggest and most successful companies spend hundreds of thousands of dollars just to create one simple logo and then multi-millions to make not only universally recognizable – but iconic. Brands like McDonald's and others even implant some wild hidden meanings and signals just to appeal to a consumer's subconscious! (We'll cover those in another blog!)
Today, we’ll cover the psychology behind geometric shapes contained in logos. Look for future posts like this that cover the colors, layouts, and other elements of your logo.
Convey earnestness, organization, and stability
Examples: Audi, BBC
Help communicate promises of comfort, interest, and spontaneity
Example: Whole Foods
Ideas, breakthroughs, concepts, and philosophies
Invoke a positive emotional response, community, unity, completeness
Community, friendship, love, relationships, unity, synergy, security, protection
Support, information, dependability, comprehensiveness
Femininity, motion, happiness, rhythm, pleasure, dynamism
Creativity, growth, evolutions, progression
Stability, balance, strength, professionalism, authority, efficiency
Familiarity, trust, order, peace, uniformity
Power, science, law, masculinity, purpose, energy
Symmetry, order, aggression, strength, courage, technology
Community, tranquility, calmness, connectivity, union
How prevalent are these shapes in the logos of major brands?
We looked at Fortune Magazine’s Top 50 of the World’s Most Admired Companies to see which shapes and designs they used most.
50% of them feature or incorporate a rectangle
22% of them have a square
22% of them are circular
and only 8% of these top 50 brands don’t have any of these patterns in their logos.
So considering that you’re in the business of relieving peoples’ pain and helping them optimize their health, which shapes would work best in your logo?