So make sure to buy your mother flowers, a nice gift, and take her out to her favorite restaurant this second Sunday of May.
But on top of all that, it’s also a great opportunity for chiropractors to celebrate women's health and give back to all of the mothers out there in a professional capacity.
It’s not too late to reach out to your patients, database, social media followers, and into the community with special offers, discounts, and value-adding services for Mother’s Day.
But if you miss the boat on marketing before this second Sunday of May, you can even run a special the day AFTER Mother’s Day. Think about a fun campaign to reach out to women all of May, with a slogan like “We appreciate mothers not just on Mother’s Day, but every day of the year!” or something similar. You’ll be the only one doing so, and thereby get a lot of attention!
Frankly, it's also good business to reach out to mothers with the message of how chiropractic can benefit them and their families. Women make approximately 80 percent of health care decisions for their families according to the U.S. Department of Labor.
Of course, we all know that chiropractic is great for everyone, but there are certain stages or experiences when women can benefit even more profoundly from chiropractic care. If you’re not doing so already, your practice should be reaching out with marketing and educational materials to let women know that they should be getting treatment during:
- After birth
- For newborn babies
- As women age and hit menopause
- Women who are seniors
Remember that every time you can give a woman a great experience with chiropractic, you’re essentially creating an advocate, and increase the likelihood that she’ll bring in her children as they grow as well as her husband, etc.
So from time to time, we'll share blogs that focus on women's issues but also their special days and holidays, like Mother's Day, but also International Women's Day, October's Breast Cancer Awareness Month, etc.
To start you off with some special marketing for Mother's Day, we wanted to extend these fun facts about the holiday. Feel free to clip and paste this verbatim, so it will be quick and easy to share on your blog or social media pages.
Good luck – and don't forget about ordering those beautiful flowers for YOUR mother!
About Mother’s Day:
Mother’s Day is a holiday in the United States that falls on the second Sunday in May every year.
Mother's Day is “meant to honor mothers and their influence in society, maternal bonds and motherhood itself.”
It was first made an official holiday by President Woodrow Wilson in 1914, but the origins go back much further and are quite controversial and tragic.
Many other countries have their own Mother's Day or a similar maternal day of recognition, though origins and traditions vary. In some parts of the world, it's celebrated in March, other months, or assimilated with International Women's Day.
The great debate - is it Mother’s Day or Mothers’ Day?
Over the decades, the correct spelling of the holiday has created some derision and controversy. Some people think it’s “Mothers' Day,” which mean we’re celebrating all mothers. Others insist that “Mother's Day” is correct, as the holiday was created so we can pay tribute to our own mother, only. Even advertisements sometimes get it wrong.
The official and correct answer is that it's "Mother's Day." Why?
"It wasn't to celebrate all mothers. It was to celebrate the best mother you've ever known—your mother—as a son or a daughter,” according to Ann Reeves Jarvis, who founded the holiday.
Mother’s Day by the numbers:
The National Retail Federation reports that total spending on Mother’s Day will reach $19.9 billion this year.
Last year, Americans spent $162.94 per person on their mothers for the holiday.
That’s down about $6 from the year before, so we’re slacking with spoiling our mothers!
Every Mother’s Day, we make approximately 122 million phone calls to our mothers in the United States.
According to the U.S. National Restaurant Association, Mother's Day is the most popular day of the year for people to dine out.
Traditional gifts for our mothers include flowers, a Mother’s Day card, gift cards to her favorite store, vacations, trips to the spa, books, etc.
Of all the flowers purchased for holidays in the U.S., and astounding 25% are purchased for Mother’s Day.
Numerous studies have shown that there are actually health and psychological benefits to receiving flowers.
Carnations are the most common flower we give to our mothers on the holiday.
But the color we choose shouldn’t be arbitrary; the tradition goes that on Mother's Day, you give pink and red carnations if your mother is still alive and you’d honor a grave or memorial with white carnations if she has passed away.
Other than florists and restaurants, Hallmark is the big winner on Mother’s Day. The greeting card company first started selling Mother’s Day cards way back in 1920, and now reports that the day of homage to our moms is the third most popular holiday for cards, behind Christmas and Valentine’s Day.
Every year, we send or exchange about 133 million Mother's Day cards according to Hallmark.
Interesting Mother’s Day facts:
At any given time there are about 4.1 million new mothers in the United States, women aged 15 to 50 who gave birth in the last 12 months.
Stepmothers can be honored on Mother’s Day, too. About 14 million children have stepmoms and 5.6 million live with their surrogate maternal parents in the U.S. these days.
August is the most popular month in which to have a baby.
The highest officially recorded number of children born to one mother is 69, by a woman in Russia. Between 1725 and 1765, she gave birth to 16 pairs of twins, seven sets of triplets, and four sets of quadruplets.
One U.S. mother has three children, who were all born on the exact same date! Jenna Cotton gave has a son, Ayden, that was born Oct. 2, 2003, another son, Logan, who was born Oct. 2, 2006, and a daughter, Kayla, who came into the world on Oct. 2, 2007.
Statisticians calculate that the odds of a mother having three children born on the same date in different years at about 7.5 in 1 million!