Be Sold On Yourself: How confident are you in your own abilities, talents and skills? If you were an employer, would you want to hire you? If you were a prospect (a patient) would you want to buy form you? Build your self-esteem and self-confidence by taking inventory of yourself. If you feel your inventory list is weak, then take action to improve it. If you do not see the value in yourself or believe in yourself, nobody else will either.
Be Sold On Success: You must be able to answer the question, “Why should I be successful?” As you know by now, success does not come easy. It is mush easier and less risky to ride the carousel of life then to jump on the roller coaster. Do you desire a better life for you and your loved ones? Do you want to leave this world knowing that you made it a better place? If so you need to create a burning desire for success.
Be Sold On Your Career: Your career (Chiropractor) is your chosen pursuit, profession or occupation. Ask yourself if this is something you really want to spend the rest of your life doing? Is your career in line with your general life purpose? Do you know why you became a Chiropractor? You must know in your head and in your heart that at this time of your life you are going down the right path. When you are sold on your career and love what you do you have that deep down feeling of knowing you are doing exactly what you should be doing. Don’t confuse temporary frustration that you feel at times as doubt, frustration is a temporary and vital part of success; doubt is ongoing and rarely subsides.
Be Sold On Your Product: It is especially important that anyone trying to sell a product/service (in your case Chiropractic) to believe in that product or service that he or she is selling. What are the benefits? What problems will your product/service help people (patients) to solve? Do you believe your prices are fair? What about the quality of the service you are providing? You most likely know your product very well, the good and the bad. You must believe that your product/service, although not without flaws can be of great benefits to the prospect (patient). Know the flaws of your competitor’s product as well, not so you can bad mouth them, but so you can have more faith in your product and service.
To be successful before you can sell anything to anybody, you must first be sold on what you are selling, which is yourself. This is a universal truth that many people in all lines of work tend to overlook. Confidence comes from belief and it takes confidence to influence others. Believe in your product, career, success, and most importantly, believe in yourself.
“The best way to sell yourself to others is first to sell the others to yourself” - Napoleon Hill
Being a CA is for you..If you are willing to learn and grow
Being a Power team CA comes with two things commitment to work hard and the willingness to do what it takes to grow personally and professionally each and every day. Embracing change is important for growth. Fine-tuning the procedures and systems in the office to make them better should be an on-going process. Willing to participate in weekly team meetings and team trainings will help you to become confident in your day to day procedures. Studying your CA Playbook, reading Chiropractic Philosophy, attending Chiropractic seminars all will help you in the learning and growing process. Never think you ‘have it all down,’ or “know everything”, or “heard that before”, because that is a sign that you have chosen to stop growing. Being a CA is an career like no other. Embrace it!
"Oct. 18, 1902: 'Chiropractic Physician' Arrested. – 'Dr.' H. D. Palmer, Los Angeles, was arrested, September 26, charged with practicing medicine without a license. The information on which the complaint was based is said to have been that the accused, who calls himself a 'chiropractic physician,' treated an advanced case of tuberculosis by jumping on and otherwise maltreating the patient, thereby 'stamping out the germs.'"1
If you re-sort the page and look at the most recent entry, you will find a "Patient Page" on low back pain that includes this:
"April 24, 2013: Treatment – Many treatments are available for low back pain. Often exercises and physical therapy can help. Some people benefit from chiropractic therapy or acupuncture. Sometimes medications are needed, including analgesics (painkillers) or medications that reduce inflammation. Surgery is not usually needed but may be considered if other therapies have failed." (Emphasis added)2
The 111 years between the two articles includes many DCs jailed for "practicing medicine without a license," a conspiracy to "contain and eliminate" the chiropractic profession, a successful lawsuit against the AMA, and extensive published research supporting the benefits of chiropractic. In the end, the AMA has admitted that chiropractic has value, at least for low back pain.
This is certainly a victory. Recognition from a competitor is always appreciated and can mean more that compliments from supporters.
Recently, an article in The Wall Street Journal citing "a new survey by CareerCast.com"4 reported that "chiropractor" was ranked as the 11th best job in the U.S. out of a list of 200 jobs. And while there was no shortage of chiropractic organizations that hailed these findings, most of these were long on accolades and short on details.
Comparing "chiropractor" to other health care professions for both the 2013 and 2012 reports gives a more balanced look at where we are and what we still need to address (see table). There is both good news and bad news in the 2013 results. The good news is that the job of being a chiropractor has moved up in rank eight places over last year, more than any of the other comparable health care professions. We are miles ahead of dentists, MDs, PAs, surgeons and RNs in rank.
Approaching this from a marketing standpoint, I consulted our marketing director, Tony Tomassini, to get his perspective. Tony pointed to two issues impacting this "good news, bad news" scenario for the chiropractic profession:
- Brand Awareness – On the one hand, chiropractic has a high level of brand awareness. This is demonstrated by acknowledgements from the AMA and popular media. The consumer public has heard of chiropractic and has some idea about what we do.
- Value Proposition – This involves demonstrating the benefits of chiropractic in a manner that makes people want to use it and be willing to pay for it. The 2013 average income figure suggests we haven't done a very good job in establishing chiropractic's value proposition.
The public must see chiropractic as every bit as valuable as podiatry, dentistry and medicine before the average DC gets paid more. We are only halfway there in communicating our value proposition. We need to work harder on this.
- "Medical News: California. 'Chiropractic Physician' Arrested." Journal of the American Medical Association, Oct. 18, 1902;XXXIX(16):991-95.
- Patient Page: Goodman DM, et al. "Low Back Pain." Journal of the American Medical Association,2013;309(16):1738.
- "Best and Worst Jobs of 2013." The Wall Street Journal, April 22, 2013.
- "Jobs Rated 2013: Ranking 200 Jobs From Best to Worst." CareerCast.com, 2013.