As a chiropractor, it’s vital that you educate your patients and the public alike what it is you can do help them live healthier and pain free lives. Writing articles, blogs, giving talks, and hosting open-community sessions are a key part of that, but one of the most effective ways to get your audience excited and curious about chiropractic care is by sharing images with them. Whether you share them on social media like your Facebook page, in email newsletters, email signature, on your website, or even print them and frame them on the wall of your office, images are a great way to grow awareness and start a conversation about what you do.
Quite simply, images have a huge advantage over messages with only text: when you scroll through your Facebook or social media feed or open an email, you can choose not to read text – but your eye automatically takes in the visual of an image.
In fact, scientists claim that visual content is processed 60,000 times faster than text by our brains. And with 40 percent of the population responding better to images than text alone, visuals are a part of marketing you can’t ignore.
But the problem is that you probably don’t have the time and maybe the know-how to create these images yourself. So we decided to help.
Using PowerPoint, which almost everyone has these days, we created five “slides” or images that feature quotes about chiropractic care that we think are worth sharing with your audience. But of course you want to brand your own business, not just ours or a different chiropractor, so we added a section where you can easily insert your contact information and even your logo.
We’re happy to help spread the word about chiropractic – and give you valuable and simple marketing tools.
Please contact us if you need any help or have other quotes or images you’d like to use!
Dr. Charles Ward has been coaching chiropractors for 33 years.