These are the questions you should be asking when it comes to your email marketing campaign, and marketing your chiropractic practice is no different. Remember that any good marketing sets up a sales funnel that attracts, engages, adds value to, and eventually converts leads into patients – increasing profits.
In this three part series we’ll present statistics WHY email marketing is so vital to your practice’s growth, how to build your email marketing list, and then best practices for email marketing.
The information herein is all based on credible research and studies conducted by Experian, Regalix, DMA, Campaign Monitor, TechCrunch, Aberdeen, McKinsey, QuickSprout, MarketingSherpa, Radicati Group, Pew Research, ChoozOn, Radicati, Forrester Research, Salesforce, HubSpot, Litmus, ExactTarget, Chadwick Martin Bailey, and Database Marketing Institute.
These days, people keep their email addresses longer than mailing addresses!
The total number of worldwide email accounts will surpass 4.3 billion by the end of this year!
92% of adults who go online use email, and 61% use it almost daily. 58% of adults check their emails first thing in the morning.
Well more than half (57%) of all email subscribers spend 10-60 minutes browsing marketing emails every week.
Even while at work work, employees spend an average of 13 hours each week in their email inbox.
Email is particularly effective if we measure ROI compared to other marketing strategies
Of all digital marketing methods, email marketing still sits atop the pile with $38 earned for every $1 spent, a stellar 3,800% Return on Investment.
Email marketing is 40 times more effective at acquiring new customers than marketing or posting on Facebook or Twitter alone.
Compared to social media, direct mail, and other marketing platforms, email marketing has the highest conversion rate at 66%.
An email message is 5x more likely to be seen in someone’s inbox than on Facebook.
In fact, email is nearly 40 times more effective than Facebook or Twitter at gaining new customers (patients).
24% of people who respond to email marketing purchase a good or service, as opposed to only 2.49% of visitors from search engines or a paltry 0.59% that find you on social media.
The amount they spend as your customer/client/patient is also three times higher if they come to you via email marketing compared to social media.
Give the people what they want! (And how they want it)
72% of people prefer to receive promotional content through email, versus only 17% who want to get it on social media.
95% of people who subscribe or opt in to receive emails find the messages “somewhat or very useful.”
90% of email gets delivered to the intended recipient’s inbox – but only around 2% (or less) of your Facebook fans or friends see your posts in their News Feeds.
65% of email users want to get messages that contain mostly images, while only 35% want to see mostly text.
Email marketing and mobile devices
More than half (53%) of all emails are opened on mobile devices like smartphones.
In fact, almost one in four (23%) email recipients who open an email on their mobile device will open it again and read/reread it later.
In fact, an astounding 75% of Gmail’s total 900 million users open their emails on mobile devices!
As far as devices, the iPhone is the most common mobile device recipients use to open emails.
Personalizing email marketing
More than 75% of all revenue made from email marketing is generated from “triggered campaigns” that reach specific subscribers at specific times, instead of just one blanket general interest email sent to everyone.
Studies show that email messages that are personalized increase click-through rates (opens) by an average of 14% and conversions by 10%.
Emails that appear in someone’s inbox with a personalized subject line are 26% more likely to get opened.
Why people open and read (or don’t)
The two biggest factors that decide if someone will open your email? 68% say it’s the name in “From” and 47% say it’s what’s written in the Subject Line.
Since most people scan through their crowded inboxes, you only have about 3-4 seconds (at most!) to capture their attention and interest enough for them to open and read your email.
But 70% of people say they always open emails from their favorite companies, brands, or people.
The ever-important click-through (responding to your Call To Action)
You’re 6 times more likely to get a click-through from an email you send than from a Tweet with the same link or a comparable message or Call To Action.
By including a button for your Call To Action link instead of text alone, you’ll increase your conversion rate by 28%
People LOVE video these days, and by adding embedded video links they can watch in an email, your click rate increases by 300%.
Email marketing drives more conversions than any other marketing platform, including search engines and social media!
Social media sharing
Email subscribers are 300% (3 times) times more likely to share the content you send them than visitors from social media and other sources.
By adding social sharing buttons (with links) to your emails, your click through rates could increase by 158%.
Emails are more likely to be forwarded to another person the recipient thinks may be interested than a social media link.
How many emails should you send?
Opinions vary based on your industry, company, offers, and marketing goals, but research shows that sending four emails per month instead of one significantly increases opens.
In fact, open rate is highest when a company or marketer sends out two emails per month (bi-weekly).
But 61% of consumers want to receive promotional emails every week, and 28% want them even more frequently!
In part two of this instructional series on email marketing we’ll share a list of amazing ways how to build your email list and expand your audience.
Thanks for reading and feel free to contact us with any questions or comments!