Helping patients is just one part of a chiropractor’s job description, because finding and bringing new patients into your practice on a regular basis can be the biggest challenge of all. Of course there are several ways to do that, including aggressively marketing, trying new modes of promotion, setting up power partnerships for more referrals, and doing fairs, free screenings, education seminars, and even media opportunities.
But it’s important to remember that unlike the production-line model of traditional medicine at hospitals or in MD practice, chiropractic care is largely a personalized, trust-filled bond between patient and DC. Therefore, it’s important that you develop your UVP (unique value proposition) and USP (unique selling proposition) to make sure you’re not only reaching people with your message, but also bringing new patients through the front door.
2. Add a Weight Loss/Exercise Program
Chiropractors are in a unique position to take advantage of a nearly endless consumer need by offering weight loss strategies and plans in their practice. With the obesity epidemic bloating out of control with no end in sight, it’s no wonder the weight loss market is now worth about $58 billion.
A good portion of your patients will be looking to lose weight, too – and welcome your professional medical advice. By implementing a comprehensive weight-loss and obesity management program into your practice, you’ll be able to take full advantage. Numerous studies show that patients lose more weight and become healthier with regular contact with a health care provider, but statistics reveal that MDs are dropping the ball – which is your opportunity to earn more income and grow your practice.
3. Improve Coding
Remember that sometimes there’s a discrepancy between what DCs bill and what you actually collect. A fundamental way to increase your revenues is to improve your coding, as well as your billing and documentation process. It seems that a good portion of chiropractic offices either serially under bill – failing to get reimbursed for procedures that were performed – or tend to be too aggressive - charging for services or treatment that don’t jive with required coding or documentation. Either way, by boosting your reimbursements and cutting errors, you’ll be able to land more money in your bank account – not just on paper.
4. Sell Products in Your Office
These days, DC are may be missing out on a viable revenue stream if they are not offering products for sale in their offices. In fact, according to a study by Chiropractic Economics, more than 88 percent of chiropractors offer some kind of retail products to their patients. Your patients will love the ease and convenience of being able to purchase needed products right in your office, right before or after visits, and you can better recommend items that will help them and you truly believe in. The most popular products for sale by DCs include pillows, hot/cold treatments, orthotics, and a wide range of nutritional products including supplements, herbals, naturopathic products, homeopathic products, vitamins, anti-aging products, and sports nutrition products.
5. Train your CAs
While it may be your name on the sign, CAs are the “face” of your practice, most often the first voice a patient hears on the phone and the first person they see when walking in your office’s front door. Therefore, Chiropractic Assistants are vital to any successful and well-run chiropractic practice
As a good rule of thumb, every hour invested in training and educating CAs will yield at least 20 hours of time and financial savings for their employing chiropractors. A well-trained, competent CA can smoothly manage the day-to-day tasks of the office and implement systems that ensure higher profits and practice growth.
To read more about properly hiring, training, and supporting your CAs, click here: http://ow.ly/SpBTE
6. Invest in Effective Marketing
To help you find, engage, and attract a steady stream of new patients who are eager to use your services, it’s more important than ever to have a well planned, efficient and consistent marketing campaign. Whether you utilize traditional marketing like billboards, print ads, and Yellow Pages listings, or get on board with online marketing like social media marketing, email newsletters, blogging, and a great website, it’s important to aggressively promote your practice. Not only will smart marketing offer the highest ROI, you’ll be investing long term in building your brand, earning name recognition, credibility, and trust in your community
These days, it’s no secret that consumers have moved online to search for information and seek out professional services; an astounding 94% of U.S. consumers have searched online for information about products or services before making a purchase.
Here are great resources for DC to learn about internet marketing tools that will help them boost profits:
10 Internet marketing tools for chiropractors to attract new patients and boost profits.
10 More super effective marketing strategies for chiropractors.
7. Utilize Coaching and Personal Development
When he was at the top of his game, Tiger Woods spent more than a million dollars every year employing a swing coach. Why would the best golfer in the world spend money on coaching and personal development? The reality is that we all need coaching to develop because we often can’t accurately see own limitations, and obstacles. Most of the time, just a change of perspective will launch us to greater success. The same can be said of chiropractors. Like any business owner, adding crystallized goals, tools, resources, and accountability to your plan will skyrocket your practice to new heights.
Read inspirational books, surround yourself with positive people, set goals, and internalize motivational materials, but you’ll also want to invest in focused DC coaching. With over 33 years experience, Dr. Charles Ward's Innate Legacy will show you how to increase the service you give to patients, resulting in referrals and lifetime Chiropractic patients. You will have a smooth running, happier office, to create an atmosphere that will be beneficial to your personal life and will increase profit.
To learn more about coaching and personal development or any of these tips to increase profits, go to www.InnateLegacy.com or email us!