Here are the next eight ways chiropractors can optimize their website:
8. Don’t use pop-up ads
Web viewers – including your potential customers – hate them (they’re perceived as annoying, pushy, or even offensive) but pop ups are still controversial because they’ve also been proven to work when used correctly. However, for chiropractors they are probably counter-productive to keeping and engaging your target audience, as market research shows that only 14% of consumers will even consider responding to a popup ad.
9. Create a super clear Call-to-Action
Did you know that 70% of small business websites lack ANY call-to-action? What an epic mistake, as your call-to-action (CTA) is THE critical next step in the process of a patient contacting you and scheduling an appointment. Chiropractors should make sure that there is ONE clear and compelling CTA (like a special offer, free guide emailed to them, free introductory consultation, etc.) on their web page.
10. Use plenty of valuable keywords
The best way to get people noticing and reading your content is to target high-value keywords, and then use those often in your site. But instead of technical medical and industry terms, these keywords should correspond with what your potential patients are searching for and talking about online (therefore demonstrating their needs.) So take the time to research the correct keywords before you start writing your web’s copy and you’ll see a huge increase in traffic and conversion rates.
11. Clickable links should open in new windows
When a viewer clicks a link on your web page, chances are they’ll go away and never come back unless that link opens in an external tab or page. In fact, data reveals that Internet users want to move forward or laterally when navigating a site, but never backwards – a situation called “back button fatigue.” Set those links to open in new windows or else you’ll automatically loose a lot of traffic.
12. Make sure your site is set up for mobile viewing
These days nearly 95 percent of all customers view web pages from their phones and mobile devices and a significant portion of consumers make purchases (or set appointments) directly from their devices. Google even factors in your practice’s web site “mobile friendliness” when calculating rankings. But since traditional web pages are specifically designed to display and function on desktop or laptop computer screens, your site will probably be garbled - or even non-functional – when viewed from a mobile device if not specifically optimized. So if your website isn’t set up for mobile viewing, you really don’t have a website at all!
13. Compare to your competition before the consumer does
Before they commit to booking an appointment with your office, most consumers feel the urge to “shop around” a little or get additional information, which means they’re looking at your competitors, too.
Too often, that means they will leave your website and start Googling other chiropractors in the area, and there’s a good chance they’ll never come back to you, even if you’re the best choice. But the good news is that YOU can provide a comparison right on your website by setting up a simple graphic that shows a matchup of price, benefits, hours of operation, insurance and payment options, treatment plans, and other features. Even a very simple 3-line graph can give them peace of mind that they’re going to the best DC, boosting your conversion rate and patient influx exponentially.
14. Speed up your page’s load time
People browse the web at a lightning pace these days, and no one wants to screech to a halt on a slooowwwww-loading page. In fact, research shows that web viewers expect a page to open in 2 seconds or less, and after 4 seconds, they’ll probably get tired of waiting and just click out. However, high-resolution images, cumbersome attached content, and videos with huge file sizes prevent your page from popping right up. So make sure your site loads in 2 seconds or less, and if you need fixing, there are plenty of sites and services that will measure your load time and help cut it down, for instance, by eliminating self-loading multimedia content on your page.
15. Social sharing is a must
Your website should be in synergy with your other social media platforms like your Facebook page, Twitter, account, and YouTube channel. That way, web visitors can easily find and follow your practice on social media, and vice versa.
But you should also make sure include social sharing buttons on your website that allow viewers to share your photos, content, blogs, etc. with their own Facebook, Twitter, and Pinterest accounts, etc. There are places you can get simple widgets or customized HTML code you can simply plug into most websites that will bring up nice, colorful social media buttons and let people share your wonderful work!