Where else can you share your images?
Like written content, the best thing about images is that you can reuse them several different ways in different places, getting maximum ROI for your time, energy, and investment. In part 1 we covered using your images on Facebook, Instagram, Pinterest, etc., but here are just a few more of the places you can use your images:
-On your blog.
Insert the image right inside a blog post to help promote it, or you can even set up a slideshow on most blog or web pages.
-On your website.
I love to make my website as image-based as possible with minimal text. Post clickable images to convey a message, anchor small sections of text, and draw attention to where you want to lead visitors. I like to set up a scrolling section of thumbnails of recent images to make a site dynamic, colorful, and intriguing.
-In your email newsletter.
You’re probably collecting email addresses and sending out an email newsletter every two weeks, month, or quarter, maybe through Mailchimp or Infusionsoft or other common sites. If so, remember that people are less inclined to read text – especially big blocks of it – so put big, bold, colorful images in your newsletters that lead their eye and make them curious to read the surrounding text.
-In your email signature.
How many emails do you send and receive a day? 10, 20, or even 100 or more? Too many people miss out on a great opportunity by not attaching a custom image on their email signature. You can set it up right through your email browser, and readers will take notice when they open your emails and see a great image of you that conveys your personality or value, a graphic, testimonial, or even quote set up as an image – clickable to your website, of course.
-Use them with PowerPoint.
Set up your images in a Power Point “deck” (a fancy way of referring to a slideshow). You can use it for training employees, sharing with peers in networking groups, and an informative giveaway you can offer potential clients on your website to encourage sign ups.
-Then upload to Slideshare.
Slideshare is the world’s biggest slide and Power Point sharing platform. By posting your content, anyone interested in your content can find it, increasing your brand awareness, increasing credibility, and opening up new opportunities.
-Integrate images into YouTube videos.
You may know that YouTube is the most popular video hosting site on the planet, but did you know that YouTube vids get 4 billion views daily and is the second most searched social platform on the entire web? Marketers now realize it’s impossible to ignore YouTube, so you can incorporate your images into a short self-produced video (on iMovie or a similar program). Add an introduction and closing image and a soundtrack of you narrating each image, and you’ve got a great educational video ad!
Google’s foray into social media hasn’t really caught on like wildfire yet – and most experts believe it will fade to obsolescence eventually. But it’s still worth it to upload images to Google+ and share in your circles, as it will help your Search Engine Optimization presence if nothing else.
13 Tips for creating compelling images:
1. Research shows that images with these characteristics are better received by social media audiences:
2. White backgrounds do better with subjects in numerous studies, followed by images with black backgrounds and then background images.
3. Use bold primary colors in your images.
4. Images with faces have higher click or open rates than others.
5. Keep them as simple and uncluttered as possible – remember that the viewer will see the image about the size of a business card on their computer screen, or even smaller on their smart phone.
6. Do you need to shoot a ‘square’ image? As of this week, Instagram will allow you to post regularly sized images and even landscape images, so you can take your iPhone off the ‘Square’ setting if you’d like.
7. Add text. Posting an image is usually not enough; you’ll want to add a caption, quote, commentary, fun quip, or a question, etc. for your audience to read. There are plenty of websites and mobile apps to help you add engaging words in different fonts.
8. “Brand” your images by adding your logo. Be sure your website, Twitter handle, or some other contact information is included. Instead of adding your logo on a white background, which may or may not blend in with your image background, you can make it opaque or transparent. Try this article to tell you how. http://www.makeuseof.com/tag/3-easy-ways-to-remove-backgrounds-from-images-without-specialized-software/
9. If you’re promoting a blog or certain web page with a custom-made image, use a link shortener to condense and clean up the URL and then include that on the image. It won’t be clickable, but it will be short enough for people to copy if they really want to. You can also include the general place they can search for the content, like “www.Sample/blog.”
10. Foster engagement. Your goal with these images (or any marketing!) isn’t just one-way communication, but engagement and discourse between audience and brand. So you should always have a call-to-action, next step, question, etc. – some way for the viewer to participate. Voting and polls really get people involved, and you can also type “Like and share if you agree!” on images.
11. Studies also show that images and social media posts with #hashtags and that directly mention people, like @JohnQPublic, have higher open and share rates.
12. Clear image rights before you use them. Remember to only use images that you own the rights to or are offered for free. You can be be sued if you use a copywritten image without permission! The good news is that there are plenty of sites that offer images for free, as well as other membership sites that offer millions of images to use for a low cost.
13. Pay attention to The Friday Effect. When it comes to posting your photos and engaging your audience, are all days created equal? Incredibly, the answer is ‘no’. Studies show that ads and posts have the highest engagement rates on social media on Fridays!
17% of all comments occur on Fridays.
16% of likes occur on Fridays.
16% of shares occur on Fridays.
Sunday is the least likely day to receive a comment on a post.
Good food for thought!
Free sites to create images, memes, and infographics:
Great infographic creation sites:
Places to get images for free: